The Squabble model
Two layers. One credibility engine.
Squabble starts as a competition app — and becomes the credibility-powered Showcase for creators and brands.
Layer 1
Challenge Media
Daily challenges, peer votes, prizes, leaderboards. Creates the data, reputation, and ranking that nobody else has.
Enter the arenaLayer 2
Creator Showcase
Brands search verified creators by earned credibility, audience fit, and category — then send contract-ready offers.
Open the ShowcaseThe story, in five beats.
- 1. Participate
Creators upload into daily challenges.
- 2. Win
Voters decide. Top entries earn prizes.
- 3. Build Credibility
Performance, consistency, niche strength become a score.
- 4. Get Discovered
Brands search the Showcase by earned credibility.
- 5. Get Paid
Contract-ready offers route through Squabble.
Credibility layer
Competition data → creator trust.
Instead of ranking creators by vanity metrics alone, Squabble is designed to measure challenge performance, voting outcomes, consistency, niche strength, audience trust, and voter quality signals.
- Creators earn credibility through competition
- Voters earn credibility through judgment
- Brands gain confidence through verified performance signals
- Designed to reduce bots, fake engagement, and inflated influence
Future backend layer · showcase prototype
The scores under the hood.
Performance + consistency + niche strength.
Standing within your strongest niches.
Voters ranked by quality of their picks.
Audience × category × campaign fit.
Engagement and demographic clarity.
Win rate, avg score, depth of entries.
Planned intelligence layer — frontend mock today.
Revenue model
Engagement → credibility → Showcase → revenue.
- Showcase fees38%
- Sponsored challenges22%
- Brand campaign fees18%
- Creator promo tools9%
- Premium analytics8%
- Future licensing5%
Frontend showcase prototype — no real auth, payments, contracts, or production backend yet.